ISO 9001 
ISO 17100 
ISO 18587 LinguaVox provides marketing translation services for marketing agencies, export teams, global brands, communications departments and B2B companies. We manage multilingual projects in more than 150 languages, combining specialist translators with subject-matter knowledge, project management, terminology control and structured review workflows according to what each assignment requires. Since 2000, we have worked with organisations across the global marketing and communications industry on campaigns that range from single-page landing pages to large multilingual product launch programmes.
Marketing translation has to produce text that sounds like it was written for the target market, not translated from another language. Literal accuracy is necessary but not sufficient: a campaign that is correct in grammar and vocabulary but off in tone, rhythm or cultural register will still feel foreign to its audience and underperform as a result. At the same time, the core message, the brand positioning and the call to action have to carry across. The translator needs to understand what the copy is trying to achieve commercially and make that happen in the target language, rather than rendering each sentence on its own terms. For campaigns built around humour, wordplay or culturally specific references, this may mean proposing an equivalent that achieves the same effect — a change we flag to the client before applying rather than decide unilaterally, so the brand retains control over every market version.
Specialist translators with marketing expertise
We select translators by language combination, sector and content type. A translator working on B2B campaign copy for a software company needs different market fluency from one working on consumer lifestyle content, luxury goods or financial services communications. Our project managers assess these requirements before the assignment is made and apply the client's brand guidelines, approved previous campaigns, tone-of-voice documents and glossaries from the outset.
Where translated content will be published on a website, launched as a paid campaign, distributed through email or printed in a brochure, the workflow and review level are set accordingly.
Documents and content types we translate for marketing
Typical projects include campaign landing pages, email sequences and automation content, brochures and product literature, press releases, brand guidelines, social media content, sales presentations and pitch decks, event invitations and conference materials, and advertising copy.
We work with editable PDFs, InDesign-formatted documents, PowerPoint presentations, structured spreadsheets and exported website content. For clients with recurring campaigns — monthly email programmes, seasonal promotions or ongoing content marketing — we maintain glossaries, translation memories and style instructions so that brand voice, product names and campaign wording stay consistent across every communication.
Quality workflows and ISO-certified processes
LinguaVox operates under ISO 9001 and ISO 17100 certified processes for quality management and professional translation. For published and customer-facing marketing content, independent bilingual revision by a second qualified linguist with marketing experience, terminology checks and final project management review help maintain quality before delivery.
For high-volume, lower-risk content where machine translation post-editing is agreed as the appropriate workflow, we apply full post-editing in line with ISO 18587. Campaign copy, brand communications and consumer-facing content are normally handled by human translation, with cultural adaptation where the text needs more than revision.
Related services for marketing clients
Marketing projects frequently need content, legal and technical services alongside creative translation. Clients may also need technical translation services for product and compliance documentation that accompanies a campaign, or media and content translation services for audiovisual, editorial and ecommerce content. For marketing websites, product landing pages and SEO content, website translation services are available alongside SEO-aware localisation. We can also arrange interpreting services for press launches, international sales meetings and brand events. You can also explore our sector-specific translation services for related areas.
Confidentiality and project handling
Marketing documentation can include unreleased campaign concepts, pre-launch product information, pricing strategy and confidential pitch materials. We manage all projects with professional discretion and work under non-disclosure agreements where pre-release or commercially sensitive content is involved. Access can also be limited to the linguists and reviewers assigned to the campaign.
Frequently asked questions
What does marketing translation include?
It can include landing pages, campaign copy, email sequences, brochures, social media posts, press releases, brand guidelines and sales presentations. The workflow depends on whether the text needs straightforward translation, SEO adaptation, cultural adaptation or multilingual campaign coordination.
Do you adapt copy rather than translate it literally?
Yes. Marketing copy often needs adaptation to sound natural and persuasive in the target market. We keep the message, positioning and brand intention, but adjust phrasing, rhythm and calls to action where a literal version would weaken the result or read as a translation.
Can you work with SEO keywords for the target market?
Yes. We can incorporate existing keyword lists or help adapt them linguistically so that translated pages read naturally while supporting search visibility. Keywords should reinforce the copy rather than force unnatural phrasing, especially in headings, FAQs and calls to action.
Can you keep brand tone consistent across languages?
Yes. Brand guidelines, glossaries, sample campaigns and approved previous translations give us a baseline. For recurring campaigns, translation memories and style instructions reduce drift across languages and updates, and a second reviewer familiar with the brand adds a consistency check before delivery.
What do you need for a marketing quote?
Send the files, target languages, market, channel, deadline and any brand, SEO or style instructions. For campaign material, context is important: screenshots, landing page context, buyer personas, channel information and examples of previous approved copy help us choose the right tone and register from the start.
