ISO 9001 
ISO 17100 
ISO 18587 LinguaVox provides media, content and consumer translation services for global brands, publishers, marketing agencies, communications departments and consumer product businesses. We manage multilingual projects in more than 150 languages, combining specialist translators with subject-matter knowledge, project management, terminology control and structured review workflows according to what each assignment requires. Since 2000, we have worked with organisations across the media and consumer sectors on projects that range from single campaign assets to large multilingual content programmes.
Media, content and consumer translation covers a broad range of formats and purposes — editorial articles, marketing campaigns, audiovisual scripts, product descriptions, ecommerce catalogues, gaming content, social media and educational material — and the right approach differs significantly between them. A literal translation may be technically accurate and still miss the effect the original was designed to produce. Consumer-facing content has to sound natural in the target market, not merely correct. That requires translators with cultural fluency and market experience in the destination country, not only proficiency in the source language.
What this section covers
This section groups together the content and consumer-facing work that does not fit neatly into technical, legal or financial categories. The individual services are:
- Marketing translation: Campaign copy, landing pages, email sequences, brochures, brand guidelines and social media content.
- Ecommerce translation: Product descriptions, category pages, checkout interface strings, marketplace content and customer support articles.
- Audiovisual translation: Subtitles, voice-over scripts, dubbing scripts, transcripts and audio guides.
- Gaming translation: UI strings, dialogue, quests, item names, store descriptions, patch notes and community content.
- Publishing translation: Books, editorial articles, academic material, rights documentation, blurbs and proofs.
Each of these is handled differently, and the choice between literal translation, cultural adaptation and transcreation depends on the content type, channel and audience. A product description, a video script, a press release and a novel are not the same kind of work even when the language pair is identical.
Specialist translators with media and consumer expertise
We select translators by language combination, subject matter and content type. A translator working on consumer marketing copy needs fluency in the idiom of the target market and sensitivity to brand voice. One working on an audiovisual script needs to understand timing, register and the difference between subtitle constraints and voice-over adaptation. Our project managers assess these requirements before the assignment is made and apply the client's brand guidelines, campaign references and approved previous translations from the outset.
Terminology, brand voice and consistency
For recurring content — ongoing campaigns, product range updates, seasonal releases — we maintain glossaries, translation memories and style instructions to keep brand voice, product names, campaign wording and tone consistent across content types, channels and languages. This matters particularly for brands that address the same customer across a website, a social media campaign, a printed catalogue and a video, where inconsistency between channels damages the impression of the brand.
Quality workflows and ISO-certified processes
LinguaVox operates under ISO 9001 and ISO 17100 certified processes for quality management and professional translation. For published and customer-facing content, independent bilingual revision by a second qualified linguist, terminology checks and final project management review help reduce errors before delivery.
For high-volume, lower-risk content where machine translation post-editing is agreed as the appropriate workflow, we apply full post-editing in line with ISO 18587. Consumer-facing campaign copy, audiovisual scripts and editorial content are normally handled by human translation, often with creative adaptation beyond standard revision.
Related services for media and consumer clients
Clients in this sector frequently need services that span content, legal and technical areas. We also work with technical translation services for product documentation, compliance and legal text that accompanies consumer goods. For consumer-facing websites, brand portals and digital campaigns, website translation services are available alongside the sector pages linked below. We can also arrange interpreting services for press events, brand launches and international creative meetings. For campaign-specific work, see marketing translation services. You can also explore our sector-specific translation services for related areas.
Frequently asked questions
Is consumer and media translation the same as literal translation?
No. Consumer and media content often needs cultural adaptation so that the message sounds natural and effective in the target market. We keep the meaning and brand intention, adjusting rhythm, register, references and calls to action where a literal version would lose impact or sound unnatural.
Can you keep brand voice consistent across several languages and channels?
Yes. We work with brand guidelines, glossaries and approved previous translations, and build translation memories for recurring work. This keeps product names, tone and campaign wording consistent across every language, channel and content update.
Do you handle both written and audiovisual content in the same project?
Yes. When a project includes marketing copy, video scripts, subtitles and product descriptions, we coordinate them together and keep terminology consistent across every format, so the brand speaks the same way in text and on screen.
Which content types need transcreation rather than translation?
Slogans, taglines, humour, wordplay and culturally specific references often need transcreation — recreating the effect of the original rather than rendering it word for word. We flag this during file review and discuss the creative approach with the client before starting.
What should we send for a media and consumer translation quote?
Send the files, the target languages, the channel, the deadline and any brand or style guidelines. For campaign work, context helps: screenshots, buyer personas, previous approved translations and references for tone all reduce the risk of misalignment.
